Minimum 2 year of experience in Search Engine Optimization (SEO)
Strong understanding of Search Engine Optimization (SEO) process and Search Media Marketing (SMM).
Experience working with popular keyword tools Google Webmaster, Google AdWords, Word Tracker, Keyword Discovery, SEMrush, Majestic tool, Moz, etc)
Experience working with CMS and building/administering content
Knowledge of HTML/CSS and website administration
High-level proficiency in MS Excel, PowerPoint, and Word
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
Knowledge of PPC programs and optimizing data gathered from both organic and paid sources
Key Functional Areas of Responsibility
Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Provide recommendations and execute/manage strategies for content development in coordination with SEO goals general and keyword specific
Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
Develop and implement link building campaigns
Develop, manage and execute communication/content strategies via social communities in coordination with client goals
Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
Monitor and evaluate search results and search performance across the major search channels to improve rankings
Research and administer social media tools in support of clients social media strategy
Monitor and evaluate web analytics dashboards and reports to develop and recommend SEO strategies
Good Communication Skills required to handle client calls, Project Development and responsibilities for the task.
Job Type: Full-time Job Location: Chennai, Tamil Nadu